I learned today that IPG's Emerging Media Lab has launched a new consumer-generated-content practice. This made me wonder what IPG's Emerging Media Lab is. According to the homepage...
Agency Biz
IPG takes stake in Facebook in exchange for media spend
In a new deal between Interpublic and the Facebook, IPG's group of companies will take a 0.5% share in Facebook in exchange for spending $10 million of their clients' money on the site. Doesn't this go against compliance protocols?
Avenue A | Razorfish has been blogging apparently
Experience Planner has pointed me (via del.icio.us) to a blog that Ave A Razorfish is publishing. It has their "Enterprise Solutions" branding on it - apparently, this is a division that does intranet/extranet builds. Sounds like something new.
Top 10 Account Management Mistakes
If you're an account management person, there are many potential mistakes you can make. Here they are:
- Forwarding an internal correspondence to your client rather than writing a fresh e-mail, enabling them to read your internal back-and-forths
- Lying to your client, but not getting caught
Small Agency Diary
I seem to have missed this when it launched last October, but it's a pretty interesting blog managed by Adage but written by three people from various small agencies. Here's the description:
Food for thought - overdelivering
I think that this applies to anyone who works a job. Should you over-deliver on work for your clients (external or internal) or boss, and if so, how much and how often?
Five news stories we won't see next year
After reading Jon Fine's column in the Dec. 19 issue of Businessweek where he writes five media news stories that we are unlikely to see next year (in jest), I decided to write a few of my own that pertain to the online marketing industry:
Theory: Being a Good Account Manager
I didn't use the word "Great" in the title because I'm certainly not a guru on the topic, and can't claim to know all the answers. However, I have some top-line ideas in my back pocket that have been useful in job interviews.
