Marketing

This must be behavioral targeting

Click for largerClick for largerI've been seeing a lot of ads for Microsoft adcenter lately. After seeing this (on a celebrity gossip blog), I've concluded that I'm being shown so many of them because of behavioral targeting. Surely, they don't think that visitors of celebrity gossip blogs have a high composition of Internet advertisers. However, it's my opinion that some frequency capping might be in order. I already have an adcenter account, so the 50-100 impressions I've seen are wasted.


Links for 8-7-06

  • WOMMA Research blog - a new blog by the Word of Mouth Marketing Association. Lots of great research and stats!
  • Share Your Secret - a new consumer generated content site by Secret, allowing women (or men) to post and share their inner most secrets

Popurls gets some advertising

I noticed today, that one of my favorite sites, Popurls.com now has a snazzy little 300x250 ad served by Federated Media. Not too intrusive.


Step Up TV spot promotes MySpace profile

I don't watch a lot of TV, but I just saw a spot for an upcoming movie - looks like it's about dancing - called Step Up. Then at the end of the commercial, they pop the URL for its MySpace profile. This is the first time I've seen an offline ad promoting a MySpace profile. Interestingly, this movie doesn't even have its own website.


Links for 7-12-06

  • Pump Audio offers a platform for digital ad agencies to license audio tracks from independent artists. Pretty cool. I wonder how soon we'll see design sold through a web platform as well.

Yahoo mail gets banners

I just noticed a couple of days ago that Yahoo mail beta now has a 120x600 banner along the side. I've gotta admit that this ad is a little intrusive. When I'm using e-mail, I like having the space maximized. Think about how you would like having a skyscraper taking up a portion of your Microsoft Outlook window.


Odani Interactive is an Internet services company located in New York City. Our core competencies are online marketing (in particular direct response advertising) and web development.