Technology

Point Roll's Paperboy: Bad User Experience

An ad for Pointroll's Paperboy technology, actually using its own technology has been running for a few days now, on a site that I visit on a daily basis, MarketingVox.


Hard drive the new bling?

When I saw the animation for Hitachi's "The Hard Drive is the New Bling" promotion, my first impression was that it was very well done and clearly had excellent creative direction from the score to the script to the animation. However, there is clearly something very wrong about this promotion.


Odani Interactive is an Internet services company located in New York City. Our core competencies are online marketing (in particular direct response advertising) and web development.