Call me an advertising nerd, but I thought this looked like a fresh new media planning tactic.
So I got my usual coffee and croissant at the coffee cart/street vendor guy this morning, except that the bag that he handed over to me was different from the other days. Instead of a plain brown paper back, I received a shiny blue one with Continental Airlines creative on it.
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You know, I feel like I've seen other airlines advertising on coffee cups in New York. It's just more branding and less measurability. Blah...
Good post Shig!! I wonder why Continental thinks that this will help their ability to book flights.
Eric
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