I think that this applies to anyone who works a job. Should you over-deliver on work for your clients (external or internal) or boss, and if so, how much and how often?
If you over-deliver regularly, after a while, you will probably be expected to over-deliver, and that may not be good. Lets say you're on retainer and a client is paying for 50% of your time, and you have only one account, so with a lot of the extra hours on your hands, you give that client 80% of your time. Then your company picks up another client that buys the other 50% of your time. Now you're working 130% of the work day and getting paid for only 100% of it.
Here's another scenario: You're part of a team that manages the online marketing for a client. You and your colleagues who are of the same level as you all deliver powerpoint decks to the client on a regular basis. However, one of your colleagues spends about 50% more time on them than anyone else because she doesn't mind spending 16 hours a day in the office. As a result, her decks are more in-depth (often when they don't need to be) than yours or your other colleague. She gets praised for her hard work, but her over-deliveries make you and your other colleague look bad to the client.
Just some ideas to let marinade. Coming up soon...what I do when it comes to over-delivering.
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